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How long does it take to complete a content strategy? The answer lies in how you set yourself up for success. Pybop reveals its common project length.
See Pybop's AnswerI’ve put this list of 13 writer and editor role definitions together for you based on my years of experience in book publishing and digital communications. Knowing what kind of freelance writer to hire can make all the difference.
See Pybop's AnswerBefore March of this year, I highly advocated for attending one or two content strategy, communications, or marketing conferences. Then everything changed. Should you attend virtual events to continue with professional learning?
See Pybop's AnswerContent marketing and content strategy are often not considered essential, when money gets tight. But audience communication is an essential part of business survival.
See Pybop's AnswerA content marketing framework should be a part of every ongoing content strategy initiative. Why? Let's look at 6 major benefits.
See Pybop's AnswerSetting expectations throughout a project is obviously important, but I still often forget to address this question: what's on the agenda for a content strategy kickoff? And who should attend?
See Pybop's AnswerHere are 7 steps to get you started becoming in compliance with GDPR, if you haven't already.
See Pybop's AnswerWhen do you involve your content strategist when you're working on a website design? At the beginning, middle, or end? Here's a fairly common website design and redesign process, step by step.
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