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Content Management

What’s the difference between a freelance writer and a freelance copywriter?
What’s the difference between a freelance writer and a freelance copywriter?

I’ve put this list of 13 writer and editor role definitions together for you based on my years of experience in book publishing and digital communications. Knowing what kind of freelance writer to hire can make all the difference.

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Are 2020-2021 content strategy conferences, webinars, and virtual events worth it?
Are 2020-2021 content strategy conferences, webinars, and virtual events worth it?

Before March of this year, I highly advocated for attending one or two content strategy, communications, or marketing conferences. Then everything changed. Should you attend virtual events to continue with professional learning?

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How has the COVID-19 crisis affected content strategy efforts?
How has the COVID-19 crisis affected content strategy efforts?

Content marketing and content strategy are often not considered essential, when money gets tight. But audience communication is an essential part of business survival.

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How can content strategy improve content marketing performance?
How can content strategy improve content marketing performance?

A content marketing framework should be a part of every ongoing content strategy initiative. Why? Let's look at 6 major benefits.

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What's included in content strategy kickoff?
What's included in content strategy kickoff?

Setting expectations throughout a project is obviously important, but I still often forget to address this question: what's on the agenda for a content strategy kickoff? And who should attend?

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We missed the GDPR deadline. How do I update my content?
We missed the GDPR deadline. How do I update my content?

Here are 7 steps to get you started becoming in compliance with GDPR, if you haven't already.

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Where does content strategy fit in to a website design process?
Where does content strategy fit in to a website design process?

When do you involve your content strategist when you're working on a website design? At the beginning, middle, or end? Here's a fairly common website design and redesign process, step by step.

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