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Boards of directors are often made up of a people with variety of skillsets, experience, and networks, but what they often lack is someone with deep communications experience. Adding a communications director can attract new talent and customers ...See Pybop's Answer
I’ve put this list of 13 writer and editor role definitions together for you based on my years of experience in book publishing and digital communications. Knowing what kind of freelance writer to hire can make all the difference.See Pybop's Answer
Before March of this year, I highly advocated for attending one or two content strategy, communications, or marketing conferences. Then everything changed. Should you attend virtual events to continue with professional learning?See Pybop's Answer
Content marketing and content strategy are often not considered essential, when money gets tight. But audience communication is an essential part of business survival.See Pybop's Answer
A content marketing framework should be a part of every ongoing content strategy initiative. Why? Let's look at 6 major benefits.See Pybop's Answer