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“Unconscious bias” is definitely on people’s minds. From TED talks to diversity and inclusion training videos, the topic is trending, and with good reason. How can we ensure our content strategies and user personas are bias-free?
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I’ve put this list of 13 writer and editor role definitions together for you based on my years of experience in book publishing and digital communications. Knowing what kind of freelance writer to hire can make all the difference.
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We have received so many questions around how a business should approach communications on social equity, racial injustice, and the Black Lives Matter movement. How should this fit within a brand's messaging and content strategy, and is now too late?
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Branding is how you present your organization to the world. It’s your personality, your voice, and your essence. It’s your history, your vision, and your future. A brand messaging foundation helps ...
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If you haven't done a content audit of your publicly facing website content in the last 12 months, you are due. It's the number one way to discover lots of ways to repurpose content. Here's how to get started.
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What’s the purpose of a white paper? How long should it be? Do you have a white paper template? How much technical detail do we include in a white paper? First, determine what you all mean by white paper by asking these 6 questions.
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Here are 9 mobile editing and writing best practices you need to consider when thinking about writing content for mobile experiences.
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Should your content be audience-first or SEO first? The most valuable (and therefore SEO-friendly) content writing happens when you consider your audience first. Here's a SEO content strategy approach to consider.
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