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“Unconscious bias” is definitely on people’s minds. From TED talks to diversity and inclusion training videos, the topic is trending, and with good reason. How can we ensure our content strategies and user personas are bias-free?See Pybop's Answer
I’ve put this list of 13 writer and editor role definitions together for you based on my years of experience in book publishing and digital communications. Knowing what kind of freelance writer to hire can make all the difference.See Pybop's Answer
We have received so many questions around how a business should approach communications on social equity, racial injustice, and the Black Lives Matter movement. How should this fit within a brand's messaging and content strategy, and is now too late?See Pybop's Answer
Branding is how you present your organization to the world. It’s your personality, your voice, and your essence. It’s your history, your vision, and your future. A brand messaging foundation helps ...See Pybop's Answer