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Is it too late for a business to talk about social and racial injustice?
Is it too late for a business to talk about social and racial injustice?

We have received so many questions around how a business should approach communications on social equity, racial injustice, and the Black Lives Matter movement. How should this fit within a brand's messaging and content strategy, and is now too late?

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Are 2020-2021 content strategy conferences, webinars, and virtual events worth it?
Are 2020-2021 content strategy conferences, webinars, and virtual events worth it?

Before March of this year, I highly advocated for attending one or two content strategy, communications, or marketing conferences. Then everything changed. Should you attend virtual events to continue with professional learning?

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What's the best way to repurpose content?
What's the best way to repurpose content?

If you haven't done a content audit of your publicly facing website content in the last 12 months, you are due. It's the number one way to discover lots of ways to repurpose content. Here's how to get started.

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What are core messaging priorities?
What are core messaging priorities?

Every content strategy, in fact, every content writing or marketing project, should begin with core messaging priorities. Your core messaging priorities help ...

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How do you create USEFUL user personas?
How do you create USEFUL user personas?

Creating in-depth user personas that truly represent your target audience is a science. It can take a lot of research, time, and sometimes tens of thousands of dollars. But everyone needs to start somewhere, right?

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Our messaging strategy is falling flat. What's missing?
Our messaging strategy is falling flat. What's missing?

You know those long meetings you've been having with your team to discuss strategic vision, your meaning for existence, your key differentiators? You might be missing something kind of big.

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