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The Latest Questions and Answers

How do we communicate to our audience without bias?
How do we communicate to our audience without bias?

“Unconscious bias” is definitely on people’s minds. From TED talks to diversity and inclusion training videos, the topic is trending, and with good reason. How can we ensure our content strategies and user personas are bias-free?

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What’s the difference between a freelance writer and a freelance copywriter?
What’s the difference between a freelance writer and a freelance copywriter?

I’ve put this list of 13 writer and editor role definitions together for you based on my years of experience in book publishing and digital communications. Knowing what kind of freelance writer to hire can make all the difference.

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Is it too late for a business to talk about social and racial injustice?
Is it too late for a business to talk about social and racial injustice?

We have received so many questions around how a business should approach communications on social equity, racial injustice, and the Black Lives Matter movement. How should this fit within a brand's messaging and content strategy, and is now too late?

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Are 2020-2021 content strategy conferences, webinars, and virtual events worth it?
Are 2020-2021 content strategy conferences, webinars, and virtual events worth it?

Before March of this year, I highly advocated for attending one or two content strategy, communications, or marketing conferences. Then everything changed. Should you attend virtual events to continue with professional learning?

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How has the COVID-19 crisis affected content strategy efforts?
How has the COVID-19 crisis affected content strategy efforts?

Content marketing and content strategy are often not considered essential, when money gets tight. But audience communication is an essential part of business survival.

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How can content strategy improve content marketing performance?
How can content strategy improve content marketing performance?

A content marketing framework should be a part of every ongoing content strategy initiative. Why? Let's look at 6 major benefits.

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What is a Brand Messaging Foundation (and why would we need it)?
What is a Brand Messaging Foundation (and why would we need it)?

Branding is how you present your organization to the world. It’s your personality, your voice, and your essence. It’s your history, your vision, and your future. A brand messaging foundation helps ...

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How is content strategy for health organizations different?
How is content strategy for health organizations different?

Is a content strategy for a health care organization, a technology company, and a educational company the same? Or are there differences? You guessed it, there are differences. Let's look closer at the communications for the health industry.

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