At the Inspire Conference in Leiden, The Netherlands, I talk about how content strategy can make your design shine. Here are some additional resources for designers who need to act like or champion for content strategists. How Do I Convince the Boss We Need Content Strategy?How Much Does Content Strategy Cost?Should Our Web Content Strategist Have Experience in Your Industry?What Are the Content Strategy Deliverables?What Are the Basic Steps to Content Strategy Success?What Should I Ask Our Content Strategist BEFORE Starting Design? Here are the slides from the talk:
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.