Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists?
Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents. That’s too late to be efficient.
So many factors can influence the meaning of content — color, placement, size, organization, hierarchy, quantity, voice … and also motion.
Recently I spoke about content in motion at a webinar hosted by the Content Wrangler. In the presentation, Content in Motion, I covered:
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.