Are content strategists responsible for content in motion?

January 12, 2017
Topics covered in this article:

Content in Motion Is Still Content, Right?

content strategy and motion

Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists?

Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents.  That’s too late to be efficient.  

So many factors can influence the meaning of content — color, placement, size, organization, hierarchy, quantity, voice … and also motion.  

Recently I spoke about content in motion at a webinar hosted by the Content Wrangler. In the presentation, Content in Motion, I covered:

  • Responsibilities of a content strategist
  • Types of motion to be aware of, including video, cinemagraphs, animations, animated gifs, and other types of moving content, with examples
  • When and why use movement to convey message
  • When content in motion might result in a negative response

About the Author: Shelly Bowen

Shelly Bowen, content strategist

Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.

For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.

A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.

Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.

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