Today, new European regulations went into effect to help increase transparency and intentional consent of information you, as an organization collect about your visiting audience (especially Europeans).
GDPR stands for General Data Protection Regulation.My favorite explanation of these regulations so far come in the form of a BBC quiz. (Though of course, as a content strategist, the correct answer should have been more instantly and clearly obvious in the results.)
Essentially, to be in compliance with GDPR, you need to make personal information you collect about your audience available to them, it should be easily erasable if they so wish, and we, as businesses, should never ever "auto" opt them in for anything.
These are web best practices you might be following already.The more information you (and your partners on your behalf) collect in different ways, the more complex this may become.
Pushing content to people who didn't explicitly ask for it is ... well, pushy. I'm pretty sure that's not a brand word in your Marketing Positioning Statement.
If you've already complied with GDPR, you may notice your lead gen or prospect list has decreased, which may cause some alarm. Hopefully, all of these people who have opted out no longer need your services or product, so you can consider it a healthy list cleanup.
Now, it's time to bolster the list with a lead generation campaign. Consider talking to your marketing team and content strategist about boosting your ongoing content marketing efforts, with a specific goal of gathering new, interested prospects.
Here are some steps to get you started becoming in compliance with GDPR, if you haven't already:
Need help making it all happen? Ask your friendly content strategist. :)
What information does Pybop collect about you? Only your name and email, should you choose to opt-in to receive content updates like this one.
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.