What do you do when you've just spent a bunch of time and money redesigning your whole web experience, paid money to direct traffic to it, and then ... nothing? No one calls, clicks, shares, sticks around, signs up, or buys?
I'm hearing that question a lot from companies who got great design but did not invest in content strategy. The good news is, it's not too late.
After a on-the-spot content analysis of five sites, including health tech, fitness SaaS, mortgage broker, equipment repair, and niche electronic e-commerce sites, here's a distillation of observations. Do they apply to you, too?
Need some help getting people engaged with your web experience? Let's set up a call. I'm happy to provide an outside content strategy perspective.
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.