Here's the big question: When your digital content marketing efforts aren't driving the leads, sales, or revenue that they used to, can content strategy help?
Absolutely. Here's how.
The marketplace is growing, and so is your competition and noise. These content strategy exercises can help create content marketing plans that better align with your business goals and your audience's needs.
The result? Your web and marketing content will be more memorable and compelling, and naturally lead to a larger, more qualified audience.
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.