For sure. So how can we help them find us? Inbound marketing. Thought leadership. And first impressions.
Think about becoming a magnet for the right audience. Become easily findable, irresistible, and believable. Here's where to start.
That's where your content strategist comes in. Your content strategist will not only help you determine what's most valuable to your audience that will also achieve your goals, s/he'll hep you figure out the best way to get it created, presented (designed), and published -- even with limited time, budget, or resources.
She'll even manage it for you or set up the systems you need to have it managed.
Here's an example. I recently had a health-focused company talk to me about how long and complex their sales funnel was. They have great prospects, but by the time they get them signed, soooo much time has gone by.
My first thought? Let's see if we can shorten that sales funnel by optimizing the content. Prospects should be able to get most of the answers they need about whether to go with your brand before picking up the phone. How?
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.