I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.
Yes, I want gray suede shoes, but I'm resisting. Delete.
I don't need a new batch of business cards. Delete.
I'd like to win a trip to Hawaii, but I'm not going to bite. Delete.
Then some are just delightful, even if I'm not in the market. Like the recent email I received from The Parker in Palm Springs. "Come Fry with Us" the subject line called. Oh, no. It's 114 degrees F in Palm Springs in August. Sometimes hotter. No way. But I opened it. And ... I wanted to go. What makes content so persuasive sometimes? The Parker's email writers are clearly having fun with the copy. It's playful. It makes me smile. It's scannable. It doesn't take too much of my time. Best of all, it's tempting. The best subject lines are:
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.
Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.
