I need at least 7 content strategy benefits (to convince the boss). Help?

If you read the answer to How Do I Measure Content Strategy ROI?, you saw that one way to measure content strategy ROI is to use this formula: the value of content strategy equals the benefits minus the costs (Value = Benefits - Costs). Here's more detail about 7 potential benefits of content strategy to help you build the case for content strategy in your organization.  Some of these benefits are influential and some are monetary ... it's always good to aim for a mix of both.

1. Make your life easier.

• More confidence your content is conveying the right message and strongly representing your brand across online platforms
• Know what you have and where it’s coming from
• Understand what’s working and what isn’t
• Have a roadmap for creating, improving, and maintaining content over time

2. Make your customers’ lives easier.

• Give them what they’re looking for at the right time
• Make it easy to take action and get satisfaction
• Make it easy to share your story

3. Save time.

• Better workflows, governance
• Better understanding of goals leads to quick decisions
• More self-serving customers, spend less time selling
• Better organization means better content management

4. Save money.

• Do more with less, e.g., repurposing or tagging structured content
• Fewer rounds of revision: writers, IA, designers
• Experience growth and improvement with fewer do-overs
• Decreased customer service calls

5. Make more money.

• Faster speed to purchase (shorter sales cycle)
• Increased sales and signups
• More clicks and conversion
• Increased visibility

6. Gain credibility, loyalty, and influence.

• Increased time spent on site
• Increased word of mouth
• Better brand storytelling and relationship-building = more engagement
• Improved consistency and quality

7. Stay ahead of the competition.

• Research and evolution
• Feedback and revision

Do you have other benefits to add to this list? Please feel free to add them to the comments!  Again, thanks to Melissa Rach of Brain Traffic for her fabulous presentation at Confab 2012 that outlined the formula concept above.