What Is Pybop?
Pybop Is a Philosophy
At the heart of it, Pybop means: Express yourself. Share what makes your brand unique. Inspire in others what inspires you. Be proactive and spark response. Tell a really good story.
Pybop Is a Resource
Pybop distinguishes you. Speaks for you. Represents you. It balances your needs with the needs of your audience. Pybop will help your content support your business goals — and look good doing it.
Pybop Is a Boutique Content Strategy Consultancy
Pybop, LLC was founded by Shelly Bowen in 2008 to provide businesses a dedicated resource for exceptional web content strategy and editorial services. From advising companies whose primary asset is content to consulting growing businesses on developing and executing exceptional web content strategy for specific initiatives, Pybop provides the training, experience, and creativity companies need to reach their goals. Pybop is based in San Diego, California, and has clients across the United States, including New York, Miami, Atlanta, Charlotte, Seattle, and Minneapolis.
The History of Pybop
The word “PYBOP” was introduced to me in elementary school by an exceptional teacher. The acronym stands for Put Your Brains On Paper. Every few weeks, I’d fill another yellow cardstock-covered memo book, neatly labeled PYBOP on the cover, with essays, fiction, riddles, theories, silly poems, lists, and quizzes. Then I’d start another one.
I have dozens of these PYBOPs; each year, the handwriting gets a little neater. The spelling a little better. The content a little more interesting.
Occasionally, the teacher’s response in red cursive appeared spidering sideways down the margins. These responses were thrilling. She had 32 or so PYBOPs to read each week, and my goal was to incite that red remark.
The audience is different now. And the paper is digital. But my goals haven’t changed all that much.