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Posted by Shelly Bowen on May 11, 2012.
At Pybop, we’ve worked with a wide range of B-B and B-C industries — from education and nonprofit to consumer goods and services. We’ve also been so fortunate to work on many different kinds of projects. But lately, I’ve had many people ask about specific industry experience, and I started to wonder …
Posted by Shelly Bowen on May 04, 2012.
Great news — my content strategy presentation was just picked up by the San Diego Ad Club’s Interactive Day conference, to be held in San Diego, California, June 15, 2012.
Interactive Day is San Diego’s “leading one-day digital conference, featuring industry thought leaders from Amazon, comScore, Mashable, Pandora, SEOmoz, Google, … continue reading Shelly Bowen to Speak on Content Strategy at Interactive Day
Posted by Shelly Bowen on Apr 16, 2012.
Are you ready to get your hands dirty on generating some new content ideas from old assets? Check out my recent article published by the Content Marketing Institute, 5 Great Starting Points for a Content Recycling Program. It’s sparking some good conversations, if you haven’t seen it yet!
What ways are … continue reading Lifecycle of Recycled Content: Illustration
Posted by Shelly Bowen on Apr 03, 2012.
Although the terms “content architecture” and “information architecture” seem interchangeable, and in fact, there are often overlapping principles and responsibilities, they do different things. And you need both. Here are my definitions of content architecture and information architecture, and how content strategy fits in.
Posted by Carol S. Valdez on Mar 28, 2012.
Just like every person has their own style of dress, every organization has its own content style. Repurposing content can make your company look like its shiny and new, without the department store prices.
Posted by Shelly Bowen on Mar 12, 2012.
At Pybop, I am very excited to be working closely with a new independent content strategist, Carol Valdez. Carol and I met more than 8 years ago, worked 3 years on interactive content projects, schemed about San Diego hiking and biking trails, and now are working (and admittedly, scheming) together again.
Posted by Shelly Bowen on Feb 27, 2012.
Pinterest is a fabulous concept. User-curated content? Brilliant. The ability to collect and share images in meaningful themes? I love it. And for businesses, it’s another vibrant way to enrich your brand story. So why don’t I recommend it as part of your content strategy?
Posted by Shelly Bowen on Feb 13, 2012.
What’s your definition of content marketing? How does it relate to content strategy? Here are some definitions of content marketing to chew on, by a content strategist and some online content marketers and internet marketing professionals.
Posted by Shelly Bowen on Jan 26, 2012.
Yeah, that one. The one that seems difficult to get started. Let’s talk about that.
But first, a story about tea.
I recently had to give up caffeine. Not forever, I hope. But for now, I’ve switched from morning French Roast to tea. I know next to nothing about tea, except that … continue reading About That Blog You’re Planning …
Posted by Shelly Bowen on Jan 09, 2012.
I’m getting ready to discuss content strategy for the communications of a CEO of a large organization. How will this strategy capture his personality, his voice, his mission? How will each person who receives the communication — thousands and thousands of individuals — feel like this is a personal letter and be compelled to respond?
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