Inside Out Content Strategy: A Personal Experience
Before I was a content strategist, I was a content producer, a director, an executive editor, a VP. I was even a children’s book editor.
So when I wanted to learn more about mobile content strategy, it seemed only natural to create a mobile app and test content strategy ideas on myself … and what better way than to mash all my personas together and make it a children’s book app?
I know. Crazy. I’m busy enough as it is with Pybop, but there’s something about diving smack into the middle of a new project that really pushes the limits of exploration and learning.
The Paradox of Building the Content Strategy for Your Own Campaign
I mean, the audit and analysis part of my little side project — it’s called Red Piggy Press and our campaign, or first book app, is named All Fixed Up — was a breeze. The planning was a little bit tougher, and I tended to avoid the things I knew less about. Like PR. Not a good idea. Execution is proving even more difficult. I’m finding it’s almost impossible to get perspective. It’s like I’m looking into a mirror that’s facing a mirror.
Should an Inside Content Strategist Also Execute?
I have the content strategy, I know the audience and business needs, I have my core messaging priorities all lined up … it should be fairly straightforward to write web content, content marketing articles, and press releases and such that align to the strategy. But I find I’m second guessing myself.
What’s the Problem?
Part of the problem is the timeframe. I’ve experienced this from the outside — a tight schedule makes everyone a little batty — but with the benefit of an outside perspective, it’s clear what needs to be done first and what can wait. I have a little over three weeks, until August 10, to prove the concept with my first book app on Kickstarter. I definitely need some outside perspective.
Stop Tripping Yourself Up
From this experience, I totally recommend having a content expert on the inside — and one on the outside. Especially if you need to work fast. You get the best of both worlds: insider expertise with fast knowledge and outsider recommendations to cut out the excess and do the most meaningful stuff first.
Experienced something similar? I’d love to hear about it.